Content marketing · Attract stage
Strategy, articles, service pages and video scripts that rank on Google, get cited in AI answers and give readers a clear next step.
✓ Topics from real searches ✓ Written by humans, edited for search ✓ No lock-in
Content only works if the right people find it and act on it.
Articles written around company news instead of what customers search for.
One paragraph per service, so Google and visitors can’t tell what you actually offer.
Good intentions, then months without a new piece.
From the plan to the published page.
A topic plan built from keyword research, competitor gaps and customer questions.
In-depth pieces that rank, answer questions and point readers to your services.
Clear, specific pages that explain what you do and where you do it.
Older posts updated, merged or redirected so they rank again.
Scripts for reels, YouTube and explainer videos based on the same topics.
Client stories written to show the problem, the work and the outcome.
Direct answers, FAQs and schema so AI tools can quote your content.
Rankings, traffic and the enquiries each piece brings in.
Content compounds. Early pieces usually start ranking within a few months, and each new one adds to the last.
1
Weeks 1–2
Keyword research, competitor gaps and the questions your customers ask most.
2
Week 2
A 90-day content calendar ranked by impact, for your approval.
3
Every month
Pieces written, edited, optimised and published, with images and internal links.
4
Every month
What ranked, what brought enquiries, and which older pieces to update.
Every industry has its own questions and vocabulary. We research and write for yours.
A review of your existing content and competitors, with a 90-day topic plan.
Ongoing articles, pages and refreshes, written, optimised and published for you.
We use AI tools for research and first drafts, then every piece is written, fact-checked and edited by a person who understands your business. Google rewards helpful content, however it’s produced.
Quality beats volume. A few strong, well-targeted pieces a month usually outperform many thin ones.
Yes. We interview you or your team for the expert detail, then turn it into clear content your buyers understand.
Yes, if you give us access. We format, add images and internal links, and publish on WordPress or most other platforms.
SEO covers the whole site: technical fixes, local listings and links. Content marketing is the writing that SEO depends on. Many clients combine both.
Get a free content audit and topic ideas for your website, with a short video walkthrough within 48 hours.