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PPC management · Attract stage

Ads That Bring Enquiries, Not Just Clicks

Google, Meta and LinkedIn campaigns built around the calls, forms and sales they bring in, with tracking you can trust and budgets that go where they work.

✓ Clear monthly reporting ✓ Weekly optimisation ✓ No lock-in

What we fix firstFrom your audit
  • Conversion trackingCalls, forms and sales counted correctly
  • Wasted spendNegative keywords and poor placements cut
  • Account structureCampaigns grouped by service and intent
  • Ad-to-page matchEvery ad lands on a page that answers it
  • Bidding strategySet to leads or sales, not clicks
  • AudiencesRemarketing and lookalikes built from real customers

Sound Familiar?

If ads feel like a cost rather than an investment, it’s usually one of these.

You're paying for clicks that never call

Broad keywords and weak landing pages burn budget on people who were never going to buy.

You can't tell which ads bring customers

Without proper conversion tracking, every campaign looks the same and budget decisions are guesswork.

Results dropped and nobody can say why

Set-and-forget accounts drift as costs, competitors and platforms change.

What's Included in Our PPC Service

One plan across the platforms your customers actually use.

Google Search Ads

High-intent searches for your services, with tight keywords and strong ad copy.

Performance Max & Shopping

Product and multi-channel campaigns for online stores and catalogues.

Meta Ads (Facebook & Instagram)

Lead and sales campaigns with creative built for the feed.

LinkedIn Ads

B2B campaigns aimed at the job titles and industries that buy from you.

Local service & call campaigns

Call-focused ads for businesses that win work over the phone.

Conversion tracking

GA4, Tag Manager and platform tags set up so every lead is counted.

Landing pages & testing

Focused pages and A/B tests that turn more clicks into enquiries.

Remarketing

Bring back visitors who didn’t call or buy the first time.

How PPC Works With Us

Ads move faster than SEO: most accounts see clearer data within the first few weeks and steadier results by month two or three.

1

Week 1

Audit

We review your accounts, tracking, landing pages and competitors, and show where money is being wasted.

2

Weeks 1–2

Set up & fix

Tracking fixed, campaigns rebuilt or launched, and landing pages matched to the ads.

3

Weekly

Optimise

Search terms, bids, audiences and creative adjusted every week based on real conversions.

4

Every month

Report & scale

A one-page report on cost per lead and sales, and a plan for where to spend next.

Ads account audit

A one-off review of your Google, Meta or LinkedIn accounts and tracking, with a prioritised fix list.

  • Fixed scope and price
  • Walkthrough call included
  • Works for any platform you already run

Monthly ads management

Ongoing campaign management, testing and reporting across your chosen platforms.

  • Campaigns built around leads, not clicks
  • Weekly optimisation, monthly report
  • Flexible, no long lock-in

PPC Questions, Answered

Straight answers before you commit to anything.

It depends on your industry and goals. We recommend a starting budget after the audit, based on what clicks cost in your market and how many enquiries you need. Ad spend is paid directly to Google, Meta or LinkedIn.

Campaigns can bring enquiries within days of launch. It usually takes a few weeks of data to bring cost per lead down and a couple of months to scale confidently.

Google Search suits people actively looking for a service. Meta suits local and consumer businesses and online stores. LinkedIn suits B2B. Many clients use two of the three.

Yes. We write the ad copy and produce the image and short video creative for Meta and LinkedIn campaigns.

Find Out Where Your Ad Budget Is Leaking

Get a free audit of your ad accounts and tracking, with a short video walkthrough within 48 hours.

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